Expecting To Grow Flowers In A Desert

Have you seen this commercial?



YouTuber impossiblefunky:

Early this year Creative Director Tom Koh teamed up with our NY office to launch a fresh new brand spot for Astra Zenecas pharmaceutical product, Symbicort. It being the products first broadcast ad campaign, the expectation was for these spots to not only establish a memorable image for the brand but to set them apart from the competition. Expanding on the existing brand element of the human silhouette, Blind created a world rich with color and dimension to bring the spot to life.

The talking silhouette freaked me out so completely the first time I saw this commercial it took months for me to watch it all the way through. Maybe it's just me. Maybe it's not. The image is familiar, yes? I see people like this in dreams, so the ad caused me a kind of instinctive fear response.

Good job, ad men. I am breathless.